Direct bookings are growing
Every share moved off OTAs stays out of their 15–25% commission.
GEDONÍSTICA Hospitality · Hotels & Boutique Hotels
15 years.Direct revenue.
We help independent hotels win more direct bookings, pay less to OTAs and bring guests back — with a brand worth coming back to.
OTA cost↓For
Hotels & Boutique Hotels
Restaurants & Fine Dining
Resorts & Lifestyle Spaces
Calpe · Costa Blanca · Working worldwide
01 — Hospitality
Hospitality is an experience before it is a business.
GEDONÍSTICA Hospitality works with independent and boutique hotels at the intersection of marketing, brand, service design and commercial performance.
Great hospitality deserves equally great strategy. We don’t simply promote hotels. We make them stronger.
GEDONÍSTICA / 360°Hospitality
business auditStrategic diagnostic system
business auditStrategic diagnostic system
Selected area
01 / 06
Product & concept
We test whether the concept is clear, relevant to the market and capable of creating sustainable demand.
Click another area to explore- Find the strengths
- Identify lost value
- Prioritize impact
- Build the action plan
02 — The signals that matter
Eight signals that
move revenue.
Everything else is noise.
Not a wishlist of nice-to-haves — the specific, measurable things that separate a hotel whose marketing pays for itself from one where it doesn't.
GEDONÍSTICA / PRACTICE
0Years
Inside real hotel marketing — not consulting theory.
Dependence on aggregators is falling
A hotel selling only through Booking.com or Expedia is renting its own guests.
Reputation is visible and managed
Review score and volume move conversion before a guest ever reaches the booking page.
The website converts, not just exists
No guest is lost between "interested" and "booked."
Guests come back, or bring a friend
Repeat and referred bookings cost close to nothing to acquire.
One story, every channel
OTA listing, website, social and front desk all say the same thing.
Ancillary revenue is captured on purpose
F&B, spa and upsells are sold, not left to chance.
Rates follow demand
Pricing moves with the calendar, not set once and forgotten.
03 — What OTAs cost you
Great hotel.
Someone else’s guests.
Move the sliders to your hotel’s numbers. The result is what you pay online travel agencies every year — and what moving just ten points of bookings to direct could keep in your pocket.
You pay OTAs, per year
€125,553
on estimated room revenue of €1,073,100
Move 10 points of bookings to direct
€19,316
stays with the hotel every year — before counting the guest data and repeat stays you get back.
Get the full picture →
Estimate. Real numbers depend on your channel mix and the cost of direct acquisition.
04 — What we do for hotels
One vision.
Five disciplines.
Each works independently. Together, they create a complete hospitality growth system.
01 / 05 — Marketing
Marketing runs without a clear overview, priorities or link to commercial results — and advertising runs without a clear connection to occupancy, seasonality or booking economics.
What's included- Marketing, sales and distribution audit
- Demand, seasonality and guest segment analysis
- Competitor analysis and positioning review
- Google Ads, Google Hotel Ads, Meta Ads and metasearch
- Low- and shoulder-season campaigns
- KPIs, budget and reporting framework
- Optimisation based on cost per actual booking
A strategy with priorities, budget, timelines and demand generation aligned with occupancy and commercial goals.
02 / 05 — Brand & Communication
The hotel struggles to stand out and relies mainly on location, ratings or price — while the website, OTAs, advertising and guest messages tell different stories instead of one consistent identity.
What's included- Hotel concept and positioning
- Brand platform, verbal and visual identity
- Naming and tagline development where needed
- Communications strategy and messaging framework
- Content strategy and editorial planning
- Photography and video production
- PR, media coverage and creator relations
A coherent brand and consistent communications that build recognition, trust and conversion.
03 / 05 — Events
Events fill quiet dates, bring locals through the door and give press and social media a real reason to talk about the hotel.
What's included- Openings and relaunches
- Private dinners and signature events
- Networking evenings and business forums
- Event concept, partners and promotion
04 / 05 — Service
Marketing brings the guest in; service decides whether they come back and recommend. We look at the stay through the guest’s eyes.
What's included- Guest-journey audit
- Mystery guest stays
- Customer experience design
- Service standards and team guidelines
- Review analysis turned into priorities
05 / 05 — Investments
For owners and investors: a hotel project that has its market, concept and guest story worked out before the money is committed.
What's included- Concept and positioning for new hotel projects
- Repositioning advisory
- Partnerships and operator introductions
- Development opportunities
05 — The guest journey
Every step,
one story.
We don’t run isolated campaigns. We work on the whole path a guest takes — from the first photo they see to the day they book again.
01 · Dreaming
Discover
Instagram, press, creators and search put the hotel on the guest’s map.
02 · Planning
Compare
A website and reviews that answer every question better than the OTA listing.
03 · Booking
Book direct
A clear booking engine, direct-only benefits and metasearch that points home.
04 · Staying
Experience
Pre-arrival messages, restaurant and spa sold on purpose, service that delivers the promise.
05 · Returning
Come back
Guest CRM, anniversaries and offers — repeat stays at almost no acquisition cost.
06 — How we work together
Not eight packages.
Four ways to work.
Every engagement starts from the business challenge, not a fixed list of deliverables.
Hotel Marketing Check-up
A one-off audit and a 90-day action plan.
- Channels, OTA share and direct booking path
- Website, reputation and content
- Advertising and CRM
Brand & Digital Foundation
Positioning, brand, communications, website and analytics.
- Brand platform and identity
- Website and booking flow
- Photo and video content
Direct Booking & Growth
Demand, direct sales, CRM, guest retention and measurement.
- Google Hotel Ads, metasearch, Meta
- Guest CRM and email
- Monthly reporting
External Marketing Department
Ongoing management of the hotel's marketing.
- Strategy, team and budget
- All channels in one hand
- Owner-level reporting
Not sure which one fits? Start with a Check-up — we’ll tell you what you actually need.
07 — Selected experience
Hospitality projects
our specialists have contributed to.
The experience behind GEDONÍSTICA was built across hotel launches, repositioning, digital growth, brand development and commercial communication.
Selected projects were delivered by GEDONÍSTICA specialists during their previous professional practice and agency work.
08 — From insight to impact
Hospitality
360° Audit
Before we recommend anything, we understand everything.
Audit
Find what is already working and where value is being lost.
Strategy
Prioritize the changes that will drive the highest impact.
Create
Transform insight into a precise brand and experience system.
Communicate
Connect every touchpoint and measure what truly matters.
GEDONÍSTICA Real EstateHotel with residences, or partnering with developers? Our Real Estate team works with the same international buyers.
Real Estate →09 — Questions
Before
you ask.
Anything else — write to us on WhatsApp and you’ll get an answer from a person, not a bot.
Do you work with small hotels?
Yes. Most of our work is with independent and boutique hotels, including properties under 20 rooms. The Check-up tells us quickly which actions pay off at your size.
Do we have to change our booking engine or channel manager?
Not necessarily. We work with the systems you already have and only recommend a change when it clearly costs you direct bookings.
How soon will we see more direct bookings?
Quick fixes to the website and booking path can show within weeks. Brand and CRM work compounds over seasons. The 90-day plan from the Check-up sets out what to expect and when.
Do you replace our marketing person?
No — we can work alongside your team, or act as your whole marketing department if you don’t have one.
Is there a minimum contract?
The Check-up is a one-off project. Ongoing work is agreed per hotel after you’ve seen the audit and the plan.
Which languages do you work in?
English, Spanish and Russian — for your team, your content and your guests.
10 — Hotel Check-up
Let’s look at
your hotel.
- We reply within one working day
A short message to confirm and ask for anything missing. - 20-minute call
Your goals, your numbers, your season. - Audit and 90-day plan
What to protect, what to fix and where to invest first.
DmitryCo-founder · Marketing & Analytics